ArcticSoft Blog

Well I did it, just upgraded to Adobe Web Premium Edition. First I would like to say I love it. It is actually based on web standards and not IE6 which I am grateful for. But one thing I feel got “too easy”, that’s AJAX. I like the way Dreamweaver using Spry to build AJAX into your site, but there is one problem, one word JavaScript. Search Engines have been known to have problems with links and content generated by JavaScript. Don’t get me wrong, I love JavaScript, it’s a great client side scripting language, but with Spry I really feel it will be overused. 

Now that it is easy to build these “widgets” what stops someone from building all their content onto one page fed by an xml file? Not much except ignorance by which search engines will index the content.  I feel a lot of web designers clients are going to get hosed with regards to engine traffic once a very creative and non-technical designer get a hold of this tool. That’s ok, if everyone starts using this it will just get easier for others that understand SEO to rank well. This is like the Flash epidemic. 

I have heard of a lot of even well known companies being plagued by what is called “Google Hell“. Google calls it the Supplemental Index. This index was create for weeding out spammers. It looks for pages that are keyword stuffed, or duplicate content from original source pages. They have very good intentions, but this has been harming a lot of legit sites. All it takes is for Google to think you copied you content from another site and BAM there you page is in the supplementals. When really your site the original content and the other sites are the copycats.

When this happens to a page, whatever search terms your page ranked for is gone. And the problem is that the supplemental index is spidered a lot less than regular indexed pages. This means your page could be there forever unless you do something about it. Here are a few tips on getting out of Google Purgatory:  (more…)

The last few days there has been some heated debate over an article written called SEO Workers. 

Now it reminded me of a year ago when I found on a forum a company that claimed they provided SEO services. They would not touch HTML code at all. This just went to show you they did not understand onsite optimization. You see, engines look not only your incoming links, but also at your title, heading tags, and even ALT’s for your images to see how relevant it is to the search term. Of course there are a few rouge sites that show up for terms that don’t (more…)

Just found the Yahoo Live Badge. I don’t have too much to say about this except, who in their right mind would put something like this on a public professional site. It looks cheap, and I don’t think visitors to your site need to know how many back links you have. Wonder how many developer hours were used in building and testing a worthless tool like this?

As a business with web sites, I have started to get calls from SEO companies. Before I tell you of my experience yesterday I want you to know I am active in a few SEO forums, and do all my SEO in-house. I am ranking on the first page on Google for a lot of terms. So I am no newbie to SEO. 

Well, yesterday I received a call from a company called SEOP. He first started off by telling me what SEO stands for. Then he asked if we were happy with our ranking. I did the wrong thing at that point and told him no, and that I am always working on my rankings as it is my job. He then asked me to go to Google and type in some keywords. Then he gave me the word of ‘bank’ and explained that Bank of America was their client and they got them to the #1 spot, doubtful(a company that big is not hiring someone to submit to directories for them as they have 95,000 (more…)

With new knowledge of SEO and web technologies over the last few years, I find web advertising and marketing a must in the world today. But some people have an opposite view of this critical business facet. After looking in forums today I found a link to a site. I will not add a direct link as I do not want to support his cause in leading people astray as to the importance of web marketing. (more…)